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Product Marketing Manager, CPG – Product & Platform Marketing

161567
San Jose, CA, United States
Oct 13, 2021

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Job Description

Description

At Xilinx, we are leading the industry transformation to build an adaptable, intelligent world. ARE YOU bold, collaborative, and creative? We develop leaders and innovators who want to revolutionize the world of technology. We believe that by embracing diverse ideas, pushing boundaries, and working together as ONEXILINX, anything is possible.

Our culture of innovation began with the invention of the Field Programmable Gate Array (FPGA), and with the 2018 introduction of our Adaptive Compute Acceleration Platform (ACAP), has made a quantum leap in capability, solidifying our role as the adaptable platform supplier of choice. From the beginning, we have always believed in providing inventors with products and platforms that are infinitely adaptable. From self-driving cars, to world-record genome processing, to AI and big data, to the world's first 5G networks, we empower the world's builders and visionaries whose ideas solve every day problems and improve people's lives.

If you are PASSIONATE, ADAPTABLE, and INNOVATIVE, Xilinx is the right place for you! At Xilinx, we care deeply about creating significant development experiences while building a strong sense of belonging and connection. We champion an environment of empowered learning, wellness, community engagement, and recognition, so you can focus on work that matters - world class technology that improves the way we live and work. We are ONEXILINX.

As an experienced outbound product marketer, you are a natural storyteller that will drive positioning, messaging, and content creation for the silicon platforms group at Xilinx. You will work collaboratively with your content marketing team and product line managers to develop a comprehensive marketing plan that includes content strategy and promotion activities to achieve awareness and customer adoption through each phase of the product life cycle. The position requires a blend of marketing knowledge, product positioning, technical expertise, strong presentation and content creation skills, and the ability to drive projects to closure within a cross functional organization.

Key Responsibilities:

  • Research and understand silicon technologies, software development flows, multiple market segments and applications, and buyer personas to author crisp and compelling product value proposition and positioning
  • Translate sophisticated and technical information into visual, relatable, and easily consumed content
  • Drive the messaging and content strategy for product launches
  • Maintain marketing plans and drive the creation of customer presentations, field enablement collateral, product briefs, web copy, video scripts, and other forms of collateral aligned to product strategy and goals
  • Work with corporate marketing to drive promotional campaigns and product launches

Preferred Experience

  • 7+ years product marketing experience for high technology products
  • Experience with FPGAs, SoCs, ASSPs, or GPUs is preferred
  • Experience with marketing automation systems and digital campaign platforms is a plus

Education Requirements

  • Engineering or Computer Science university degree required
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