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Senior Director, Data Center Strategic Marketing

San Jose, CA, United States
Apr 29, 2019


Job Description


Xilinx develops highly flexible and adaptive processing platforms that enable rapid innovation across a variety of technologies - from the endpoint to the edge to the cloud. Xilinx is the inventor of the FPGA, hardware programmable SoCs and the ACAP (Adaptive Compute Acceleration Platform), designed to deliver the most dynamic processor technology in the industry and enable the adaptable, intelligent and connected world of the future in a multitude of markets including Data Center (Compute, Storage and Networking); Wireless/5G and Wired Communications; Automotive/ADAS; Emulation & Prototyping; Aerospace & Defense; Industrial Scientific & Medical, and others. Xilinx's core strengths simultaneously address major industry trends including the explosion of data, heterogeneous computing after Moore's Law, and the dawn of artificial intelligence (AI).

Our global team is growing and we are looking for bold, collaborative and creative people to help us lead the industry transformation to build an adaptable intelligent world. We believe that by embracing diverse ideas, striving for excellence in all that we do, and working together as a unified team, we can accomplish anything. Come do your best work and live your best life as part of the ONEXILINX team!

Role Responsibilities:

o   Develop and lead a marketing team to position Xilinx as the adaptable intelligence platform leader in Data Center market

o   Create a comprehensive strategy to win in the datacenter markets in alignment with the seven strategic workloads.

o   Manage an investment budget for all marketing activities and drive for the best ROMI to meet an aggressive sales target

o   Develop cohesive outbound and inbound co-marketing GTM campaigns with strategic ISVs

o   Create and lead Xilinx positioning, outbound messaging, and PR strategies to achieve ecosystem brand awareness

o   Develop, define and drive Xilinx and key eco system partner marketing story -  messaging and positioning the partnership for long term win win strategy.

o   Drive executive presentations and platform messaging, and support key technical campaigns and presentations

o   Develop a digital strategy including Xilinx.com, Xilinx Forums and other communities; define and create a world class customer experience specifically geared towards software application developers


Key Success Factors:

o   Market positioning, brand strategy and digital strategy expertise in complex technology markets, preferably semiconductors

o   Strategic and relentless focus on ROI and relevant marketing metrics

o   Proven organizational leadership and change management track record

o   Effective cross-functional collaboration skills particularly with Product & Vertical Marketing, Market Development, and R&D

o   Fast and continuous learner with passion for building world-class teams, culture, and best in-class processes/practices to deliver consistently excellent results

o   Decisive decision-making based on clear & creative thinking, data analysis, and experience

o   Strategic thinking and ability to execute strategy with agility and flexibility on tactics

o   Actively seeks and embraces great ideas from any source, networks effectively in multiple disciplines/industries/thought leaders, active and open to challenges to ideas and proposals

o   Exemplifies and fosters Xilinx culture of teamwork, excellence, and accountability

o   Operates and drives transparency, openness, and directness

o   Strong grasp of data center market customer care-abouts; translates technical complexities into a broad, consumable narrative; forms senior relationships with cross functional leaders and customers

o   Strong attention to detail

Required Experience:

o   Solid understanding of Data Center (Compute, Storage, Network) market knowledge and trends

o   Leadership of web/digital strategy with demonstrated high-quality results

o   Demonstrated success in leading large scale BU positioning or re-positioning campaigns and major product launches -- including primary research and brand studies, market and target customer segmentation, strategy development, and driving effective execution

o   Knowledge and track record of results in one or more of Xilinx targeted segments

o   Track record of success in developing and prioritizing marketing activities to meet aggressive sales targets



Desired/Preferred Experience:

o   Experience in Data Center market, AI/Machine Learning, and cloud providers/hyperscalers

o   Experience with complex channel marketing to broad base of customers and prospects

o   Experience leveraging and working with 3rd party ecosystems to project Xilinx’s leadership



BSEE or equivalent with a minimum of 10 years of work experience (strong preference for a technical background – HW/SW background)




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