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Product Marketing Business Analyst

156212
San Jose, CA, United States
Nov 27, 2018

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Job Description

Description

Xilinx develops highly flexible and adaptive processing platforms that enable rapid innovation across a variety of technologies - from the endpoint to the edge to the cloud. Xilinx is the inventor of the FPGA, hardware programmable SoCs and the ACAP (Adaptive Compute Acceleration Platform), designed to deliver the most dynamic processor technology in the industry and enable the adaptable, intelligent and connected world of the future in a multitude of markets including Data Center (Compute, Storage and Networking); Wireless/5G and Wired Communications; Automotive/ADAS; Emulation & Prototyping; Aerospace & Defense; Industrial Scientific & Medical, and others. Xilinx's core strengths simultaneously address major industry trends including the explosion of data, heterogeneous computing after Moore's Law, and the dawn of artificial intelligence (AI).

Our global team is growing and we are looking for bold, collaborative and creative people to help us lead the industry transformation to build an adaptable intelligent world. We believe that by embracing diverse ideas, striving for excellence in all that we do, and working together as a unified team, we can accomplish anything. Come do your best work and live your best life as part of the ONEXILINX team!


GSM Product Marketing Manager

Partner Ecosystem Management
  • Maintains and extends understanding of Xilinx's partner/alliance ecosystem within technical market segment area of responsibility
Product Introduction and Growth Management
  • Builds the product understanding and use-case familiarity essential for building credibility with technical stakeholders (e.g., customers, FAE, system architects, product engineering)
  • Develops a solid understanding of Xilinx's sales motions, strategies, and challenges for key accounts within area-of-responsibility
  • Reviews sales collateral and marketing material for accuracy and fidelity, and ensures that it makes sense to the field (i.e., product tables and schedules)
Product Requirements Management
  • Actively participates in customer visits in support of requirements definition and business expectation discussions (e.g., price, performance, ROI)
  • Builds and maintains understanding of Xilinx's B2B customer base and key accounts for a targeted market segment (e.g., product/service offers, market share, end-customer profiles, how Xilinx technology used)
Product Roll-Out and Alignment
  • Develops understanding of Xilinx market segments (e.g., segment drivers, challenges, technology use case)
  • Builds collaborative, mutually supportive relationships with vertical segment colleagues and key stakeholders
  • Develops understanding of horizontal product requirements synthesis and launch activities
Vertical Market Product Adaptation
  • Develops and maintains understanding of segment competitive players in the FPGA/programmable logic market (e.g., products, value propositions, selling motions, selling strategies, gaps)
  • Develops basic technical understanding of the systems and applications used by tier 1 customers, and associated challenges

Qualifications:

Bachelor's Degree in Engineering, Business or related equivalent

 

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