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Vice President, Corporate and Marketing Communications

155276
San Jose, CA, United States
Apr 30, 2018

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Job Description

Description

About Xilinx

Xilinx develops highly flexible and adaptive processing platforms that enable rapid innovation across a variety of technologies – from the endpoint to the edge to the cloud. Xilinx is the inventor of the FPGA, hardware programmable SoCs and the ACAP (Adaptive Compute Acceleration Platform), designed to deliver the most dynamic processor technology in the industry and enable the adaptable, intelligent and connected world of the future in a multitude of markets including Data Center (Compute, Storage and Networking); Wireless/5G and Wired Communications; Automotive/ADAS; Emulation & Prototyping; Aerospace & Defense; Industrial Scientific & Medical, and others.

Xilinx’s core strengths simultaneously address major industry trends including the explosion of data, heterogeneous computing after Moore’s Law, and the dawn of artificial intelligence (AI).  Join Xilinx and help us lead the industry transformation to build the adaptable intelligent world.

Role Responsibilities:

o   Develop and lead a world-class corporate and marketing communications team to position Xilinx as the adaptable intelligence platform leader in Data Center and our core vertical markets

o   Create and lead Xilinx corporate positioning, outbound messaging, and PR strategies to achieve near-term and long-term company objectives and re-position Xilinx with key target audiences including the editorial/investor/analyst community and target customers

o   Create, implement, and own brand strategy and standards

o   Drive executive presentations and platform messaging, and support key technical campaigns and presentations

o   Lead employee communications aligned with brand objectives, new company strategy to inspire and motivate employees and collaborate with HR to support new talent acquisition

o   Develop a digital strategy including Xilinx.com, Xilinx Forums and other communities; define and create a world class customer experience; build out a strong digital team including user experience (UX) expertise

o   Effectively influence, align, and collaborate with key functions, in particular, Sales, Products & Vertical Marketing, Market Development, R&D, Finance, HR and IR

o   Support key go-to-market campaigns, external events, 3rd party or Xilinx-led ecosystem activities, IR and analyst relations, and ensure consistent and appropriate corporate messaging worldwide


Organization & Reporting:

o   PR

o   Executive Communications

o   Brand & Creative

o   Digital & Web

o   Internal Employee Communications

o   Regional PR, Marcom and Web


 

Key Success Factors:

o   Corporate positioning, brand strategy and digital strategy expertise in complex technology markets, preferably semiconductors

o   Proven organizational leadership and change management track record

o   Effective cross-functional collaboration skills particularly with Product & Vertical Marketing, Market Development, HR, IR, and R&D

o   Fast and continuous learner with passion for building world-class teams, culture, and best in-class processes/practices to deliver consistently excellent results

o   Decisive decision making based on clear & creative thinking, data analysis, and experience

o   Strategic thinking and ability to execute strategy with agility and flexibility on tactics 

o   Actively seeks and embraces great ideas from any source, networks effectively in multiple disciplines/industries/thought leaders, active and open to challenges to ideas and proposals

o   Exemplifies and fosters Xilinx culture of teamwork, excellence, and accountability

o   Operates and drives transparency, openness, and directness

o   Strong grasp of analyst, press, customer care-abouts; translates technical complexities into a broad, consumable narrative; forms senior relationships with analysts and press

o   Strong attention to detail 


Required Experience:

o   Executive leadership and organizational experience in Corporate Marketing & Communications, or successful marketing communications leadership experience in a large technology company with complex silicon or system products in one or more of Xilinx’ targeted market segments

o   Knowledge and track record of results in one or more of Xilinx targeted segments

o   Demonstrated success in leading large scale corporate/BU positioning or re-positioning campaigns and major product launches -- including primary research and brand studies, market and target customer segmentation, strategy development, and driving effective execution

o   Track record of success in developing and prioritizing corporate communications themes, and mobilizing and aligning both external and internal PR efforts at Xilinx’s or larger scale (several thousand employees)

o   Leadership of web/digital strategy with demonstrated  high-quality results


Desired/Preferred Experience:

o   Experience in Data Center market, AI/Machine Learning, and cloud providers/hyperscalers

o   Experience with complex channel marketing to broad base of customers and prospects

o   Experience leveraging and working with 3rd party ecosystems to project Xilinx’s leadership

o   Experience with mergers and acquisitions communication and integration

o   Familiarity with or experience developing university and educational programs to develop long-term brand image with our future customers


Education:

o   Bachelor’s degree is required, a BA or BS in Marketing, Communications, English or related majors are preferred

o   MA/MS in a related field is a plus

 

Location:

o   San Jose, and expect 20% travel to all regions


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